Ai - fashion

,

April 15, 2025

Zalando x AI: Concept Project

Reimagining Zalando’s brand storytelling through AI-generated visuals and creative direction.

Why I created this project

I wanted to explore how AI could transform the way fashion brands like Zalando approach campaigns. Instead of relying only on traditional photo shoots, I experimented with generative AI to visualize a full campaign concept quickly and creatively. This allowed me to test how new tools can speed up ideation and storytelling while keeping brand identity strong.

How it was made

I combined Zalando’s brand codes with AI-driven image generation to create campaign visuals that feel both on-trend and authentic. The process included:
  • Researching Zalando’s existing campaigns and identifying gaps for a fresh narrative.
  • Using generative AI tools to create striking visuals that aligned with the brand’s aesthetic.
  • Developing a concept that balances scalability (fast production) with creativity (unique storytelling).
  • Editing and refining outputs in Photoshop and Figma to ensure consistency with real campaign standards.

The outcome

‍The result was a concept deck that reimagines how Zalando could run future campaigns by integrating AI into the creative process. Instead of replacing creative direction, AI acted as a collaborator — helping to spark ideas, visualize them instantly, and accelerate decision-making.