bace GmbH

overview

Brand–Product Alignment — Contributed to the successful launch of bace’s smart locker by aligning brand storytelling with product development, ensuring the hardware was presented as both functional and human.

Humanized Design — Transformed bace’s parcel locker from a cold utility box into a friendly, approachable touchpoint through a mascot-led narrative, warm visuals, and playful micro-interactions. Partnered with UX & UI teams from early sketch to launch-ready prototype.

AI Integration — Developed bace’s core mascot character and extended it into AI-generated content, making the hardware more relatable and user-friendly across campaigns and digital assets.

Visual Communication — Created event-focused visual assets by integrating the hub into website imagery, supporting campaign launches and investor communication.