This isn’t a TED talk,
just how I work
My approach
Brand? Cool
First I listen. Then I ask better questions.
Idea Graveyard
Bad ideas die fast. That’s the service.
Formats are tools
AI, images, good design. That’s the toolbox.
I see kerning
Sorry, I just do. I fix it too.
You talk, I tweak.
Fast loops. No drama. Just better results.
What now?
If it flops, we fix. If it works, we scale.
