Row Rock (Concept Project)
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Visual Direction
Content for Growth
Role: Art Direction, AI Concept Development
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Overview
A visual concept inspired by the raw beauty of stone. The idea was to reimagine soap as a sculptural object that feels grounded and pure.
Process
Explored form, texture, and light using AI tools to shape the visual identity. Developed moodboards, product visuals, and brand direction that connect nature with design.
Outcome
A concept series that shows how digital tools can support early brand thinking and bring ideas to life with clarity and style.
