Zalando (Concept Project)
Zalando Lookbook Concept (Personal Project)
Role: Creative Direction, Visual Concept, AI Art Direction
Overview:
This is a self-initiated concept project exploring how Zalando could express its identity through a Gen Z–oriented lookbook. The goal was to modernize Zalando’s visual tone by combining sharp styling with AI-generated imagery that feels bold, clean, and relevant.
Approach:
I developed the creative direction, curated the styling concept, and used AI tools to generate visual assets that reflect Zalando’s dynamic, trend-driven spirit. The layout and tone were inspired by editorial fashion but adapted to digital-first retail.
Outcome:
A full visual concept showing how AI can support scalable, brand-aligned content creation for fashion platforms like Zalando.
